Pengaruh Brand Personality terhadap Loyalitas Pelanggan Zara: Survei pada Pelanggan Zara Mall Kota Kasablanka. Oratio Directa, [S. l.], v. 2, n. 1, p. 26–29, 2019. DOI: 10.59017/oratiodirecta.v2i1.48. Disponível em: https://www.ejurnal.ubk.ac.id/oratio/article/view/74. Acesso em: 24 agu. 2026.